New England Society of Healthcare Communications to Hold Spring Symposium

Posted on May 11, 2014

Sign System Solutions to Attend Spring Healthcare Communications Conference

The New England Society of Healthcare Communications’ 2014 Spring Conference encourages attendees to foster new ideas and perspectives as they network with colleagues and peers. In this new era of healthcare, relationships with physicians, other providers, patients, employees, and the community determine the industry’s success. The conference will be held on May 14-16 at the Mystic Marriott Hotel & Spa in Groton, Connecticut.

This year’s education program will provide advice and case studies from some of the sharpest minds in the field of healthcare marketing. These healthcare experts will share insights on the mindset of today’s patients, doctors, and healthcare workers.

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American Hospital Association’s Executive to Give Keynote Address

Marie Watteau, Director of Media Relations for the American Hospital Association, will give the 2014 keynote address. The topic will focus on strategies for harnessing the interests and energies of patients. In addition, she will provide case studies and stories of successful communication strategies in the ever-changing world of online and social media.

Watteau’s discussion will highlight the concept of patient and family engagement and how it has become a marketing priority as healthcare organizations search for ways to improve care outcomes while simultaneously lowering costs.

2014 Lamplighter Awards

The tradition continues for honoring New England’s best healthcare communication projects and professionals at the annual Lamplighter Awards gala. The Lamplighters were established to showcase and honor healthcare communications excellence in the New England region. NESHCo will be recognizing hospitals, healthcare facilities and marketing/advertising agencies for their excellence in marketing, public relations and communications at its annual event.

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About NESHCo

The New England Society of Healthcare Communications is New England’s premier professional society for healthcare communications, public relations, marketing, advertising and public affairs. NESHCo serves the needs of those who are new to healthcare communications as well as seasoned professionals in the field. For over four decades, NESHCo has served as the region’s premier professional development organization for communication professionals working in the healthcare industry. The Society is composed of nearly 300 members throughout New England. You can find more information about the organization on their website: www.neshco.org.

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