Leading Wayfinding and Signage Firm Launches New Website

Posted on Jun 26, 2012

Improved online presence provides a single source for wayfinding information

HOPKINTON, MA, June 25, 2012  — Sign System Solutions, a Hopkinton, MA-based supplier of wayfinding and sign systems, today announces the launch of a new branding strategy and a redesigned website, www.signsystem.com. The new logo includes interlocking arrows, representing how the company works closely with its customers.  The website design allows for easy access to sample projects that the company has recently completed, and encourages site visitors to explore the products and services offered by the company through informative content, client work samples, news information and more.

“Our goal is to provide real, measurable value for healthcare, educational, and corporate clients in complex, changing environments,” said Rick Cameron, president of Sign System Solutions.  He continued, “a growing number of our customers are using the internet as a tool while they look for ways to improve the customer experience and to develop their signage and wayfinding strategies.”

The new Sign System Solutions branding and internet presence are critical components of the company’s business model. The new site allows around-the-clock access to wayfinding information and project samples that will educate customers and partners on well-planned, coordinated, branded signage programs.

The company’s web presence is an extension of the existing site that has been a vehicle for customers to find out about the company’s signage solutions.  For example, when the Institute of American Indian Arts (IAIA) initiated a new interior and exterior signage and wayfinding plan, they turned to Sign System Solutions through contact with the company’s website. From this initial contact, Sign System Solutions developed a working, dynamic, campus wide signage plan which IAIA has utilized extensively.

In coming months, the Sign System Institute will be introduced to the site to enable visitors to learn about industry topics and best practices for wayfinding and signage.  Topics such as ADA compliance, environmental graphics and patient satisfaction measurements will be covered each month.

About Sign System Solutions

Based in Hopkinton, MA, Sign System Solutions delivers complete signage and wayfinding solutions – from Consulting and Design Services to Professional Planning, Sign Standards Development, Manufacturing, Installation and Maintenance Services.  Founded in 2000, the company includes executive staff and a team of uniquely qualified and experienced professionals – wayfinders, project managers and installers – who are solely focused on customer satisfaction.  Their work can be seen at educational and healthcare institutions around the U.S.  For more information, visit www.signsystemsolution.com.