The Future of Wayfinding

Posted on Jul 11, 2013 in Blog

The Future of Wayfinding Knowing the future of wayfinding might be a bit difficult to predict; however, identifying the current expectations, challenges, and current technological advances provides an insight into what we can expect in the next decade and beyond.

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Build Your Brand through an Effective Sign Solution

Posted on Jun 18, 2013 in Blog

Build Your Brand The decisions that you make – from your employee’s uniforms, the landscaping and even the type of signage used to help your customers find their way – help create a sense of personal connection and confidence in your company’s overall brand. Building trust in your brand comes from all the decisions you make over time.  Remember, a brand is not what you tell your customers about your company; it is what they perceive of it. It is what they say and feel about your company. With this in mind, your reputation is on the line every time they experience your...

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Getting From Point A to Point B: The Impact of Signage

Posted on Jun 6, 2013 in Blog

Chances are, like most of us, you’ve run into one or more of these scenarios: you’re on your way to a doctor’s appointment at a hospital, or a business meeting in an unfamiliar office building, or even a class at a university – and you can’t find your way. You forgot to bring your directions that were given to you when you first made the appointment. The campus or office park directory didn’t quite explain how to reach your destination. So you rely on signs and landmarks to find your way. In today’s fast paced world, finding one’s way with...

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Does Your Facility Need A Professional Wayfinding Audit?

Posted on Jan 21, 2013 in Blog

By Erin Deshler, Director of Planning & Design Wayfinding has an impact on how visitors perceive your facility. When visitors enter an unfamiliar setting – without clear direction – their level of frustration and stress can increase. The facility may be perceived as disorganized, unwelcoming, and even uncaring. An effective sign system can help ensure that your patients and visitors have a positive experience. Often times, hospital staff is so familiar with their workplace, that they don’t view it from the perspective of a first time visitor. An independent audit conducted...

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We’re Putting Our Company “Up Front and Center”

Posted on Jun 20, 2012 in Blog

Many years ago we did what most start ups do – we designed our website as an exact duplicate of our company brochure. We had put a lot of time and effort into the brochure hoping to have potential customers learn more about who we are, what we do, and how we could help them. While accomplishing some of that, we found that you would have to be a treasure hunter in order to dig through all the information provided and find what was important to you. That’s when we started to rethink how our company is viewed in the market. As a firm believer that “People buy from People” I did not...

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